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During a recent survey of Avidia Bank employees, the bank found that over 2000 hours were spent volunteering in the community. Employees volunteer for organizations such as Special Olympics of Massachusetts, United Way of Tri County, OUT MetroWest, Binkeez for Comfort, the Marlborough Senior Center and local Rotary Clubs, to name a few.
The Avidia Bank Marketing Team won 5 awards at the 2019 New England Financial Marketing Association Social Media Awards.
-Best Outside the Box Marketing Campaign
-Best Customer Review
-Best Social Media Review
-Best Employee/Brand Ambassador
-Best Lenders Using Social Media
Two Central Massachusetts lenders won top state honors from the U.S. Small Business Association.
Avidia Bank earned Massachusetts Lender of the Year to Construction. The Hudson-based lender approved the highest percentage of loans to manufacturers, the SBA said.
SBA District Director Robert Nelson said manufacturing drives the region’s economy with 10% of the total economic output. Avidia Bank provides resources vital to growing the manufacturing sector, he said.
There are many good reasons to undertake a rebranding effort at your bank. But whatever the reason, it should begin with a clear definition of what your institution hopes to achieve and how you are going to measure success. Measurement and metrics are essential to successful rebranding. Only by defining and monitoring them will you be able to assess the strength of your brand—and whether it is helping you achieve the business and growth objectives you set out to accomplish.