Press Releases

Check out what’s been happening here at Avidia. Learn about new products and services, what area organizations we have recently supported, bank promotions and more!


SBA recognizes top lenders in Central Mass

Two Central Massachusetts lenders won top state honors from the U.S. Small Business Association.

Avidia Bank earned Massachusetts Lender of the Year to Construction. The Hudson-based lender approved the highest percentage of loans to manufacturers, the SBA said.

SBA District Director Robert Nelson said manufacturing drives the region’s economy with 10% of the total economic output. Avidia Bank provides resources vital to growing the manufacturing sector, he said.


Measuring the Success of a Rebrand

There are many good reasons to undertake a rebranding effort at your bank. But whatever the reason, it should begin with a clear definition of what your institution hopes to achieve and how you are going to measure success.  Measurement and metrics are essential to successful rebranding. Only by defining and monitoring them will you be able to assess the strength of your brand—and whether it is helping you achieve the business and growth objectives you set out to accomplish.


Maverick Payments Announces Instant Merchant Settlement Under New Sponsorship Program with Avidia Bank

Maverick Payments, a Calabasas based payment processor, has partnered with Avidia Bank, a Massachusetts based financial institution. Both Maverick and Avidia are organizations at the forefront of innovation in financial technology, committed to powering merchants with unparalleled electronic payment processing.

Instant merchant settlement allows businesses to receive deposits from card sales within a few seconds after batching. There is no delay in payment on weekends or bank holidays.


Avidia Bank Announces Partnership with Marchand for Local Youth Hockey Programs

Avidia Bank recently announced its partnership with Brad Marchand, Boston Pro Hockey player for “Assists for Kids” program to support local youth hockey programs. For every assist during the regular season, Avidia Bank will donate $25 up to $30,000 to benefit Massachusetts Youth Hockey Programs in the MetroWest. 

Read the full press release here.