Check out what’s been happening here at Avidia. Learn about new products and services, what area organizations we have recently supported, bank promotions and more!
Avidia Bank, headquartered in Hudson, recently announced its partnership with Stephon Gilmore, New England cornerback, for the “Be a Champion for a Child” initiative to benefit Boys and Girls Club of MetroWest. The Boys and Girls Club of MetroWest provides youth development, education, prevention, social, athletic and recreation programs to more than 3,200 at-risk children and teens.
Community banks traditionally have trouble attracting tech-savvy talent, but institutions who have successfully built fintech-friendly products and brands start by creating a culture focused on problem-solving. That build-your-solution approach can be at odds with banks’ core risk management mission, so early sponsorship by forward-thinking executives is key to protecting and fostering fintech-like innovation.
Avidia Bank recently renovated its Leominster branch, located at 470 Lancaster St. (Route 117).
The renovations feature an updated branch model consisting of a more open-concept lobby. Additionally, technology in the branch has been enhance by adding a touchscreen for easy access to brochures, information and mobile banking app demonstrations.
Avidia Bank has been focusing on its marketing as it has seen continued growth in both commercial and consumer banking. To support this growth, the Bank recently named Janel Maysonet, MS, CFMP as its new Chief Marketing Officer.