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Donning safety glasses, closed-toe shoes and rubber gloves, three bankers recently received a lesson in brewing beer. Exhibit ‘A’ Brewing in Framingham, Mass., hosted two marketing managers and a summer intern from Avidia Bank in Hudson, Mass., as part of a collaboration between the companies. The result of last month's brew session is Demo Tape 19: Liquid Tender, an India pale ale that will debut at the brewery on July 21 during an event sponsored by the mutual.
Two companies both relatively new to Framingham are now partnering - to make beer.
Exhibit 'A' Brewing Co. and Avidia Bank are collaborating on the drink -- named Demo Tape Nineteen: Liquid Tender -- after staffs from the two companies kept running into one another over the past year at local events.
Read the full press release in Worcester Business Journal here.
Avidia Bank in Massachusetts has a reputation for innovative products and services, and its employee-driven Smarties program is key to getting the word out.
Avidia Bank is keeping pace with the fast growth of this MetroWest town that has been creating a lot of buzz over the last few years. Hudson has been thriving as businesses continue open their doors and provide local goods, services, food and entertainment. Avidia, who serves many local businesses and nonprofits, also provides services for the booming housing market in Hudson and plenty of consumer banking services, including a progressive mobile banking app. With all the growth in MetroWest, specifically in Hudson, Avidia opened their Avidia Financial Center in early 2017. The Financia