Press Releases

Check out what’s been happening here at Avidia. Learn about new products and services, what area organizations we have recently supported, bank promotions and more!


Measuring the Success of a Rebrand

There are many good reasons to undertake a rebranding effort at your bank. But whatever the reason, it should begin with a clear definition of what your institution hopes to achieve and how you are going to measure success.  Measurement and metrics are essential to successful rebranding. Only by defining and monitoring them will you be able to assess the strength of your brand—and whether it is helping you achieve the business and growth objectives you set out to accomplish.


MetroWest Chamber Names Avidia Bank Manager Emerging Leader Of The Year

 The MetroWest Chamber of Commerce named Avidia Bank’s Jeremy Brandon its Emerging Leader of the Year.  The MetroWest Chamber of Commerce held its 124th annual meeting & gala at the Sheraton Hotel and Conference Center in Framingham on Thursday, November 7.


Maverick Payments Announces Instant Merchant Settlement Under New Sponsorship Program with Avidia Bank

Maverick Payments, a Calabasas based payment processor, has partnered with Avidia Bank, a Massachusetts based financial institution. Both Maverick and Avidia are organizations at the forefront of innovation in financial technology, committed to powering merchants with unparalleled electronic payment processing.

Instant merchant settlement allows businesses to receive deposits from card sales within a few seconds after batching. There is no delay in payment on weekends or bank holidays.


Avidia Bank Announces Partnership with Marchand for Local Youth Hockey Programs

Avidia Bank recently announced its partnership with Brad Marchand, Boston Pro Hockey player for “Assists for Kids” program to support local youth hockey programs. For every assist during the regular season, Avidia Bank will donate $25 up to $30,000 to benefit Massachusetts Youth Hockey Programs in the MetroWest. 

Read the full press release here.