In honor of Independence Day, all Avidia Bank Branches will be closed on Friday, July 4th. We are wishing you a safe and Happy Independence Day! Our digital banking platforms and mobile app are available 24/7 for your banking needs.
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Avidia Bank in Massachusetts has a reputation for innovative products and services, and its employee-driven Smarties program is key to getting the word out.
When Avidia Bank, a $1.5 billion-asset community bank based in Hudson, Mass., began its Smarties employee ambassador initiative in 2015, bank executives had no idea how popular and successful it would become. Since then, the Smarties team has grown more than five-fold to 22 members from all areas of the bank. Their goal is to “humanize” the Avidia brand, primarily through personal appearances at community events and in social media posts.
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