July 7, 2018
Independent Banker: Trailblazer: Meet Avidia Bank’s brand ambassadors
Avidia Bank in Massachusetts has a reputation for innovative products and services, and its employee-driven Smarties program is key to getting the word out.
When Avidia Bank, a $1.5 billion-asset community bank based in Hudson, Mass., began its Smarties employee ambassador initiative in 2015, bank executives had no idea how popular and successful it would become. Since then, the Smarties team has grown more than five-fold to 22 members from all areas of the bank. Their goal is to “humanize” the Avidia brand, primarily through personal appearances at community events and in social media posts.