July 13, 2020
Avidia Bank joins Stop Hate for Profit Initiative
On July 2, 2020, Avidia Bank joined hundreds of businesses across America to stand in solidarity against hate. Through this, we have chosen to suspend our advertising on Facebook and Instagram* throughout the month of July, 2020 to advocate for positive change.
As a community bank, there is nothing more important to us than our community, and supporting those who are most vulnerable and often victimized by hate.
While we know that this impact is not overall big compared those of larger companies, it is important to support our community and to take action. It is our hope that collectively, these actions will create permanent change.
We hope that our local businesses, customers, friends and followers will not only support this decision but also take action themselves, in a way that they feel comfortable. Whether it’s joining with us in Stop Hate for Profit, taking time for education, actively listening, volunteering or contacting local government officials.
To learn more about Stop Hate for Profit, please visit their website https://www.stophateforprofit.org/
*Please note, we will still be using Facebook / Instagram to post un-paid content throughout July as some customers use these places for important information and updates.